Impressions count?

In marketing class we often discuss how a business needs to carefully craft every aspect of its physical environment to attract customers and create a positive image in their head.

For a retail shop a great deal of attention is paid to the shopfront. The picture above was taken by a friend of mine on his travels around Vancouver, more specifically on the street I was staying, Granville St. (it was a nice place... really it was)

I'm not sure the inclusion of this announcement does much for the appeal of the shop, or indeed that area of town!