Saturday, September 5, 2009

A gutsy pitch

I read an interesting piece in the great book “The Definitive business pitch” regarding a rather unorthodox and gutsy pitch given to British Rail management in the 1980’s.


The managements at British Rail were holding a day of pitches to try and identify the best marketing agency for their requirements. At the end of the day the final agency hadn’t shown up for their slot...

After 10 minutes had gone by and there were no sign of the presenters the management present decided that enough was enough and started to get out of their seats in somewhat of a “huff”.

It was at that moment that the agency team – who had been waiting outside – strolled into the room... “We know how your customers feel” and by this stage so too did the management: left waiting, with no information and staff who seem uninterested.

Gutsy

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