I have a rather large bone to pick with Dunnes Stores and their new tagline... but before I complain about that it’s probably important to consider the trends in retail that have become apparent in these troubling economic times.
1. It has become very apparent that people are now more price conscious than ever. Large numbers of customers who would have been quite price insensitive are now deciding to “trade down” as such and shop at lower priced retailers such as Aldi and Lidl, often forgoing brand-name goods, for lower prices.
2. People have streamed across the UK border to take advantage of the very favourable € to £ exchange rate despite the governments urges to refrain from doing so, essentially saying that to do so was an unpatriotic act. The pleas were completely ignored and as a result the Christmas 2008 shopping period was the worst seen in Ireland for decades