It goes without saying that great deal of the advertising on American television is rather absurd, but I find that the absurdity reaches a particular high with “Direct to Consumer” (DTC) advertising for pharmaceutical products. Unlike in Ireland, and most of the developed world, Pharma manufacturers are free to put adverts for their blockbuster products on TV so long as they are fair and balanced.
The FDA, which in theory controls what these ads can and cannot say, forced the makers of Yaz to run a commercial to “clear up” some unclear information in the above ad. My favourite line in this clear up is the following
My personal leaning on this matter are very much toward the non-DTC camp. Healthcare is not really something to be toyed around with, and in my opinion should be left firmly in the hands of qualified healthcare providers. I also understand that in non-DTC countries, like Ireland, the advertising efforts are redirected towards doctors via sales reps, however I think you can trust that a qualified doctor is much less likely to be swayed by glossy pamphlets and a few free pens. (bribing of doctors is another days post).