Friday, October 12, 2007

The Metro Ireland Story

In todays strategic marketing class we had Lee Thompson the CEO of Metro Ireland come in and give us a talk about the challenges faced by establishing the first heavily distributed free newspaper in Ireland, and convincing both shareholders and advertisers that the end product had potential.
The paper makes money solely from advertising revenue and circulation numbers are in and around the 70,000 mark.
My favourite quote from the talk can be found above.

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