Monday, April 23, 2007

The Heart Attack Grill

Sometimes it gets kind of annoying watching companies like McDonald's try and keep up the illusion that they are healthy, trying to be more healthy and really really reallllly care that their customers are healthy. The logic behind it- “this will be good marketing

I stumbled upon wildly successful “Heart Attack Grill” a burger restaurant in Tempe, Arizona, that maintains a remarkably honest advertising campaign, the flagship product of the outlet is the Quadruple Bypass Burger, featuring 2 pounds of beef, four layers of cheese, 12 slices of bacon, and 8,000 calories it is also accompanied by Flatliner Fries which are cooked in lard, of course that may not be for everyone, there is also the lesser “triple bypass burger”.

Sometimes intentionally being “wrong” can work out

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