Sunday, March 11, 2007

Alex Tew - The Million Dollar Hompage

Attending University can bring with it huge expenses, in part due to the sky high prices of books, materials and living costs, but for the most part the crippling fees are what makes the debt a sometimes lifelong problem. No one realised this more than Alex Tew a 21 year old student about to commence a business management degree at the University of Nottingham. The young man from Wiltshire in England lay in bed one night, jotter by his side determined to come up with an innovative way to raise the necessary finances to attend his desired course, without the hardship of a part time job. After many hours of contemplation, an idea struck him, it was unusual, but it might just work.
Mr Tew had a keen interest in computers and the internet and realised that a simple web page consisting of a 1000 x 1000 pixel grid could solve all his fiscal worries and in fact leave him a millionaire, that is, if he could convince people to buy them at one dollar a go!
He named the site simple as the “The Million Dollar Homepage (choosing dollars as they act as the closest thing to a universal net currency) and launched it in August of 2005, the sites popularity grew rapidly through word of mouth on the net, and at its peak became the internets 127th most popular site (alexa ranking).
By purchasing pixels (minimum of 10 x 10 square), the buyer could display a small graphic of their choosing which would act as a link to their web page forever, and could bring thousands of hits with it. For a mere $100, the site offered the individual the opportunity to advertise to a huge global audience, and also presented them with the chance to become part of web history, as Mr Tew commented "I want it to become a kind of internet time capsule".
On the 1st of January 2006 the last 1000 pixels were auctioned off on eBay raising $38,000, brining the total income to an astonishing $1,037,100, fulfilling Alex Tews aim to get through college, and much more on top of that. Through a simple and novel idea this young man became a millionaire in the space of less that half a year!
  1. It also acts as a perfect highlighter for a few issues
    Customers do not know what they want – not one person would have told you that they would buy a pixel on a web page for a dollar pre The million dollar homepage. Truly great ideas convince people of a need that never existed before.

  2. You don’t need to think BIG to be successful

  3. Necessity is the mother of invention

The Irish take on making money off the web =

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